MDSE 3850: Promotion of Apparel and Home Furnishings

  • Learning Objectives:
    • The purpose of this assignment is to provide students experience in applying course concepts related to Advertising and Integrated Brand Promotions.
    • The goal of this assignment was to research a company’s current promotional strategy and develop a new promotional campaign that would reposition that company in the market.
  • Learning Outcomes:
    •  Develop interpersonal skills required to express thoughts, ideas, and feelings within a group setting through the media and word of mouth to increase sales and brand knowledge.
    • Involve in the process of orderly thinking and analysis that is required for logical brand decision-making by performing a SWOT analysis and creating a brand positioning strategy.
    •  Evaluated the business plan as well as researching and performing a competitor analysis.

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