- Learning Objectives:
- The purpose of this assignment is to provide students experience in applying course concepts related to Advertising and Integrated Brand Promotions.
- The goal of this assignment was to research a company’s current promotional strategy and develop a new promotional campaign that would reposition that company in the market.
- Learning Outcomes:
- Develop interpersonal skills required to express thoughts, ideas, and feelings within a group setting through the media and word of mouth to increase sales and brand knowledge.
- Involve in the process of orderly thinking and analysis that is required for logical brand decision-making by performing a SWOT analysis and creating a brand positioning strategy.
- Evaluated the business plan as well as researching and performing a competitor analysis.