Visual Merchandising: Serendipity Boutique


  1. Identify all the components needed to create a store
  2. Research the strength, weaknesses, opportunities and threats of the store as well as the industry as a whole.
  3. Develop every aspect and component to create a store such as everything from demographics to store layout.


Learning Outcomes:

  1. Encourage critical thinking through the application of branding theories in business.
  2. Involve in the process of orderly thinking and analysis that is required for logical decision making creating a brand positioning strategy.
  3. Develop skills required to express thoughts and ideas through elements, media and word of mouth to increase sales and brand knowledge.

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