- Identify all the components needed to create a store
- Research the strength, weaknesses, opportunities and threats of the store as well as the industry as a whole.
- Develop every aspect and component to create a store such as everything from demographics to store layout.
- Encourage critical thinking through the application of branding theories in business.
- Involve in the process of orderly thinking and analysis that is required for logical decision making creating a brand positioning strategy.
- Develop skills required to express thoughts and ideas through elements, media and word of mouth to increase sales and brand knowledge.